Cookie Policy

Learn about how ClassHero uses cookies and similar technologies to improve your experience and keep our platform secure.

Last updated: 22 December 2025

This Cookie Policy explains how A Journey Ltd (trading as ClassHero) uses cookies and similar technologies when you visit our platform at classhero.io. By using ClassHero, you agree to the use of cookies as described in this policy.

What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work more efficiently and provide useful information to website owners.

Cookies help us recognise you when you return to our platform, remember your preferences, understand how you use our services, and improve your overall experience.

How We Use Cookies

ClassHero uses cookies to provide, maintain, and improve our fitness and wellness booking platform. Specifically, we use cookies to:

  • Keep you securely logged in to your account
  • Remember your booking preferences and search filters
  • Process your class bookings and payments securely
  • Understand how visitors use our platform to improve functionality
  • Protect against fraud and ensure platform security
  • Show you relevant content and offers based on your interests
  • Analyse platform performance and user behaviour

Types of Cookies We Use

3.1 Strictly Necessary Cookies

These cookies are essential for our platform to function. Without them, services you've requested (such as logging in, making bookings, or accessing your account) cannot be provided. These cookies do not require your consent under UK law.

Purpose

  • Authentication and session management
  • Security and fraud prevention
  • Load balancing and platform stability
  • Payment processing and checkout
  • Remembering items in your basket

Duration: Session cookies (deleted when you close your browser) and persistent cookies (up to 30 days)

3.2 Functional Cookies

These cookies enable enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we use. If you do not allow these cookies, some or all of these services may not function properly.

Purpose

  • Remembering your location preferences
  • Storing your display preferences (light/dark mode)
  • Remembering your favourite studios and classes
  • Providing personalised class recommendations
  • Remembering your communication preferences

Duration: Up to 12 months

3.3 Performance & Analytics Cookies

These cookies collect information about how visitors use our platform, such as which pages are visited most often and whether visitors receive error messages. This information is aggregated and anonymous, and is used solely to improve how our platform works.

Purpose

  • Measuring platform performance and speed
  • Understanding which features are most popular
  • Identifying and fixing technical issues
  • Testing new features and improvements
  • Understanding user journey patterns

Duration: Up to 24 months

3.4 Marketing & Advertising Cookies

These cookies track your browsing activity to enable us to show you relevant advertising and measure campaign effectiveness. They may be set by us or our advertising partners. We only use these cookies with your explicit consent.

Purpose

  • Showing relevant fitness class recommendations
  • Delivering targeted offers and promotions
  • Measuring advertising campaign effectiveness
  • Understanding which marketing channels work best
  • Limiting the number of times you see an advertisement

Duration: Up to 12 months

Third-Party Cookies

We work with trusted third-party service providers to deliver certain features and functionality. These providers may set their own cookies when you use our platform:

Payment Processing

Our payment processor uses cookies to securely process transactions and prevent fraud. These cookies are essential for checkout functionality.

Analytics Services

We use analytics services to understand how our platform is used and to improve user experience. These services collect anonymous data about page visits, time spent, and user interactions.

Mapping & Location Services

When you use location-based features (finding nearby studios), mapping services may set cookies to improve map performance and remember your location.

Email & Communication

Our email service provider may use tracking pixels to measure email open rates and link clicks, helping us improve our communications.

Social Media Integration

If you interact with social media features (like sharing a class), those platforms may set their own cookies according to their privacy policies.

Each third-party provider has its own privacy and cookie policy governing how they use cookies. We encourage you to review these policies to understand how your data is handled.

Your Cookie Choices & Consent

5.1 Cookie Banner

When you first visit ClassHero, you'll see a cookie banner explaining our use of cookies. You can choose to:

  • Accept All: Allow all cookie categories
  • Reject Non-Essential: Only allow strictly necessary cookies
  • Customise: Select which cookie categories you're comfortable with

Your consent applies to all ClassHero platforms (website, mobile app, and any subdomains). Your choices are stored for 12 months, after which we'll ask for your consent again.

5.2 Changing Your Preferences

You can change your cookie preferences at any time by:

  • Clicking "Cookie Settings" in our website footer
  • Visiting your Account Settings → Privacy & Cookies
  • Contacting us at privacy@classhero.io

5.3 Browser Settings

Most web browsers allow you to control cookies through their settings. You can typically:

  • View which cookies are stored and delete them individually
  • Block third-party cookies
  • Block all cookies from specific websites
  • Delete all cookies when you close your browser

Browser-specific instructions:

Important Notice

If you block or delete essential cookies, some parts of ClassHero won't work properly. You may not be able to log in, make bookings, or access certain features.

5.4 Do Not Track Signals

Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you don't want to be tracked. However, there's currently no industry standard for how websites should respond to DNT signals.

ClassHero does not respond to DNT signals, but you have full control over your cookie preferences through our cookie banner and settings panel.

5.5 Mobile App Permissions

If you use the ClassHero mobile app, similar tracking technologies may be used. You can manage these through your device settings:

  • iOS: Settings → Privacy & Security → Tracking
  • Android: Settings → Privacy → Ads

International Data Transfers

Some of our third-party service providers are based outside the UK and European Economic Area (EEA). When cookies transfer data internationally, we ensure that:

  • The country has adequate data protection laws recognised by the UK, or
  • We have appropriate safeguards in place (such as Standard Contractual Clauses), or
  • The transfer falls within an approved framework (such as the UK-US Data Bridge)

For more information about how we protect your data, please see our Privacy Policy.

Children's Privacy

ClassHero is not intended for children under 18. We do not knowingly collect information from children through cookies or any other means. If you believe we've inadvertently collected information from a child, please contact us immediately so we can delete it.

Similar Technologies

In addition to cookies, we may use similar technologies such as:

Local Storage

Stores data locally in your browser to improve performance and enable offline functionality

Session Storage

Temporarily stores data during your browsing session, deleted when you close your browser

Web Beacons (Pixels)

Small graphics embedded in emails or pages to track opens, views, and clicks

Device Fingerprinting

Collects device information to prevent fraud and improve security

These technologies serve similar purposes to cookies and are subject to the same consent requirements where applicable.

Updates to This Policy

We may update this Cookie Policy from time to time to reflect:

  • Changes in the cookies we use
  • New technologies and tracking methods
  • Changes in UK or EU data protection laws
  • Improvements to our platform functionality

When we make significant changes, we'll notify you by:

  • Displaying a prominent notice on our platform
  • Sending you an email (if you have an account)
  • Updating the "Last updated" date at the top of this policy

We encourage you to review this policy periodically to stay informed about how we use cookies.

Your Rights

Under UK data protection law (UK GDPR), you have the right to:

  • Access: Request information about the cookies we use
  • Object: Object to certain types of cookie processing
  • Restrict: Request that we limit how we use certain cookies
  • Withdraw Consent: Change your cookie preferences at any time
  • Complain: Lodge a complaint with the Information Commissioner's Office (ICO) if you're unhappy with how we handle cookies

To exercise these rights, please contact us using the details below or visit our Privacy Policy for more information.

Contact Us

If you have any questions about our use of cookies, this Cookie Policy, or wish to exercise your rights, please contact us:

Email: privacy@classhero.io

Postal Address:
A Journey Ltd (t/a ClassHero)
Suite 7034
321-323 High Road
Romford, Essex
RM6 6AX
United Kingdom

Company Number: 15963421

VAT Number: GB480988047

We aim to respond to all enquiries within 30 days. For urgent matters, please mark your email as "URGENT - Cookie Enquiry".

Useful Resources

For more information about cookies and online privacy, we recommend:

Our Commitment to Transparency

At ClassHero, we believe in being completely transparent about how we use cookies and tracking technologies. We only collect data that helps us provide you with a better experience, and you're always in control of your preferences.

Your trust matters to us. If you ever have questions or concerns about cookies, we're here to help.

© 2024-2025 A Journey Ltd (t/a ClassHero). All rights reserved. Company No. 15963421. VAT No. GB480988047.